A spot for the thing you sell,
shot on nobody's calendar.

Thirty seconds to eight minutes, 16:9 or 9:16, built from a product page or a paragraph you type. The Product Explainer playbook makes every beat a person getting the benefit rather than a turntable of the product, which is the part most generated advertising gets wrong.

Make one →Browse the looks

A steel watch with a deep blue dial and a glass perfume bottle with a gold cap, lit on dark red draped velvet with a single hard key light.

You bring: A product page, or a paragraph
You get: One spot, and the cut for each feed
Runs: 30 seconds to 8 minutes

This is for you if

You sell something and the spot is due this week. There is no crew, no studio day and no product photographer, and the alternative currently on the table is a stock-footage slideshow with your logo dropped on the end.

What it will not do

Your actual product never appears on screen. Every frame is generated from what you wrote, so the viewer sees an approximation of your product rather than your product, and there is no way to hand it a photograph, a piece of footage or a logo to use as a hero shot. A logo reaches the opening and closing cards and the watermark corner, and that is the whole of it. There is also no screen recording, so a spot that has to show your app or your dashboard being used is the one thing this structurally cannot make: the playbook works around it by framing the person getting the benefit, and a buyer who wants to see the real interface will still want to see the real interface. The same limit rules out UGC, which means a real person filmed holding a real product, and it rules out calling anything here an authentic customer testimonial, because the speaker is generated and does not mouth the words. Everything this makes is an illustration of your offer, and it is worth deciding whether that is honest for your category before you run it.

The trade

You bring one thing.
You get the rest.

You bring

A product page, or a paragraph

From a URL reads your product page, or you type the brief yourself: who it is for, what it replaces, the one line you want them to leave with. Those are the sources. No photograph of your product goes in, no footage goes in and no recording of your app goes in, so everything on screen is built out of what you wrote.

You get

One spot, and the cut for each feed

A graded master in 16:9 or 9:16, a voice over the top, a score composed for this spot rather than pulled off a library shelf, captions burned in on word-level timing for sound-off feeds, and your brand colour and logo on the opening and closing cards. Render once and post it to YouTube, TikTok, Instagram Reels, X and LinkedIn.

What is already built for this

Product demo90 seconds, 16:9, four beats: Before, Feature 01, Feature 02, Feature 03 and CTA Brand filmBrand Manifesto, 60 seconds, 16:9, three scenes Thirty second spotsClass Promo, Weekly Special, Sold Announcement, all 30 seconds and 9:16 Before and after45 seconds, 9:16, the shape a services ad already uses Brand identity looks8 in Brand Identity and Corporate, inside 74 Design looks Product renders6 product render looks inside 103 in Animation 3D One look, close upLuxury Product Still Life, one of 6 product and food stills Everything else999 published looks across 13 families

Frames

A rose gold skeleton watch on a brown leather strap standing on a marble plinth in a sunlit hall of arched windows.

A small brushed metal and glass device floating against a soft blue gradient, its circuit board and chip visible through the clear half.

How it goes

5 steps,
and you can stop
at any of them.

Nothing renders until you have read the script and looked at the shots. If it is going wrong you find out before you have paid for it.

01
Write the benefit, not the feature
Say what somebody gets, in their words. The Product Explainer playbook then takes each line and asks who is using this, what changed for them and where in their day it happened, so "two-way texting in work orders" becomes a manager and a mechanic trading a thumbs-up across the bay. Name the person you are selling to and the playbook has something to work with.
02
Pick the length and the shape
30 seconds for a feed spot, 45 for a before and after, 60 for a brand film, 90 for a product demo that walks three features. Vertical formats render 9:16 and the longer brand and demo formats render 16:9. Pick the one your placement actually wants rather than the longest one available.
03
Pick the look and hold it
20 brand and product looks exist with their own pages: 8 in Brand Identity and Corporate, 6 product renders, 6 product and still-life photography. One look across every shot is what makes a spot read as one brand instead of four stock clips, and it is the same decision that makes your next spot match this one.
04
Cast a face that comes back
Build a Character from reference images and the same person carries the spot, and the one after it. It is LoRA-backed with an automated face check on the way out, and the honest description is very good, not perfect. Nobody real, and no working actor's likeness.
05
Read it and price it before it renders
You get the script and every shot described before a frame is generated, and the cost estimate before you spend. Anything that came back generic goes back as a note on what to change, which is cheaper than rendering the spot and hating it.

What it costs

PlanCreator

Creator renders 1080p with no watermark and opens the full look catalogue, which is the tier an ad needs. Studio adds the custom watermark and the wider set of publishing destinations.

See what that is →

Questions

The ones
people ask.

01
Is that my actual product on screen?
No, and this is the thing to be sure about before you run an ad. Every frame is generated from your description, so what appears is a convincing approximation rather than the item that arrives in the box. For a service, a class, a listing or a brand film that gap barely matters. For a physical product with a specific shape, a specific label and a returns policy, it matters a great deal, and the honest use is a concept spot rather than a product shot.
02
Can I give it a product photo, some footage or my logo as the hero shot?
No. A video has three sources: a URL, a typed or pasted brief, and a song upload. None of them takes an image or a clip, so nothing you own ends up in a frame. Your logo does appear, on the opening and closing cards and in the watermark corner, and your brand colour carries through both cards. Character reference images are a different thing and those are real: they build the person in the spot, not the product.
03
Can it record my app so the spot shows the real interface?
No. There is no screen recording here and no way to bring captured video in, so a demo that has to prove the software works is out of scope. What the Product Explainer playbook does instead is put a screen in the frame as a prop and make the subject the person reacting to it: a technician reading a low-stock banner in a parts aisle, an owner glancing at a dispatch board and already reaching for the radio. That is a real approach and it is not a substitute for a recorded walkthrough.
04
Can I have a presenter deliver my script to camera?
Not reliably, so do not plan the spot around one. Lip sync is off by default, sits on Creator and up, only fires on a dialogue script with a named on-camera speaker, and where it cannot run it falls back to motion without telling you. Everything else here is narrated over picture, which is what a 30 second spot usually wants anyway.
05
What lengths and shapes does it render?
30 seconds to 8 minutes, in 16:9 or 9:16. The seeded formats sit at 30, 45, 60 and 90 seconds, which covers most paid placements. There is no 6 second bumper and no 15 second pre-roll as a format, and there is no 4:5. If you need 1:1 it exists through the API rather than in the app.
06
Can I test more than one creative?
That is the cheapest useful thing you can do here. Run the same brief again with a different hook, a different look or a different length and you have a second creative to put against the first, and one brief fans out to six creative variants per platform for paid testing. Each render costs and you see the estimate first, so it stays a real decision rather than a free one.