One video is a demo.
Fifty is a channel.
Anyone can get one good video out of a generator. The first video is the demo, and the second one is the product: what decides whether you have a channel is whether the next one matches it, and whether the fiftieth needs you at all. A channel here is a saved setup. It holds the look, the cast, the voice, the ceiling on what it may spend, and the places it posts to.
- Settings a channel locks
- 14
- Settings a channel locks
- Narrators, plus your own
- 25
- Narrators, plus your own
- Places it can post
- 5
- Places it can post
Fourteen decisions, made once.
Set these on the channel and every video you start there arrives with them already chosen. You can override any of them on a single video without disturbing the channel.
- Look
- The whole cinematic recipe. 999 published across 13 families.
- Style
- The house treatment layered on top of the look.
- Voice
- One of 25 narrators, or one you cloned.
- Lead character
- Who the channel is about, carried into every episode.
- Format
- 36 built, from 30 seconds to 8 minutes.
- Aspect ratio
- Wide, vertical, or square, decided once.
- Target duration
- Sets the pace of the script before a word is written.
- Music mood
- The mood the instrumental score is composed to.
- Visual fidelity
- How many shots a minute of narration is worth.
- Clip tier
- How good the motion needs to be, and what that costs.
- Clip model
- Or name the exact video model yourself.
- Image model
- Same for stills, when you want to be specific.
- Image provider
- Follows the image model, so it is one decision.
- Cost cap
- The most this channel may spend on one video.
These are not copied into the video when you create it. They are read at the moment the work is done, so if you change the channel look in March, every episode you have not generated yet follows. The ones you already made stay as they were.
A spend limit that actually stops.
Give a channel a cost cap and it becomes the most any single video there is allowed to spend. It is not a warning email after the fact. Before a stage begins, the engine adds up what that stage will cost, compares it to what this video has already spent, and if the total would cross your number it refuses to start and tells you why.
That check runs in front of the expensive things: the whole clip stage, and every retry the quality check would otherwise ask for. A video can also carry its own cap that overrides the channel, and if you set neither, your plan supplies one.
Build the face once.
A character is a saved person: a name, how they look, what they wear, the voice they speak in. Add photographs of the face and the engine renders a canonical reference sheet from them, front, side and full body, and that sheet is what every later shot is generated against.
Put a character on a channel and every new episode opens with them already cast. A channel can carry a whole recurring cast rather than one lead, each with a role, and a new episode inherits the list.
Then the work gets checked. Every generated still, and a frame out of every motion clip, is scored against the character's own reference. Anything that drifts below the line is thrown away and made again before you are asked to look at it.
One character, three looks. Same jacket, same mole under the left eye.
Separate on purpose
A character is who they are. A look is the world they are drawn in. Keep the person and change the world, and the same face walks into a different film, which is what lets one cast carry a channel instead of one video.
How many you can keep
Free saves one character, Creator three, Studio ten, Portfolio as many as you like. References, the reference sheet and the face check come with all of them.
Training the likeness
On Studio and above you can train the face into model weights instead of handing over a description and reference images every time. It needs at least three references, and it is gated at that tier because the training run costs real money.
Pick a narrator once.
25 narrators ship built in, each with a described persona and the formats it suits. Set one on the channel and every episode is read by it. Clone your own from 30 seconds of clean audio and use that instead.
Characters can hold their own voice as well, which is what makes a two-hander work: the narrator lines are read in the channel voice, and a character's dialogue is read in theirs, decided line by line as the voiceover is generated.
Change your mind and the channel follows.
The look is the reason two episodes feel like the same show. It is set on the channel, so you are not re-picking a palette every week, and it is one field, so changing it changes everything you have not made yet.
The same beat of the same episode, in three of the 999 looks.
Connect it once.
A channel holds its own connected accounts. Five networks publish: YouTube, TikTok, Instagram Reels, X and LinkedIn. Turn on auto-publish for a destination and the moment a render finishes it goes, without anyone opening the app.
- 01
Real per-network settings
TikTok destinations carry the privacy level the post goes out at, checked against what your account actually allows before it is sent, plus the branded content and paid partnership switches. These are the fields TikTok requires, held per destination rather than asked again each time.
- 02
AI disclosure, sent where it exists
Per destination, and per video when you want to override it. On YouTube it goes up as the synthetic media declaration. On TikTok it is attached when the post is sent directly. On Instagram there is no such field, so it is added as a line in the caption instead.
- 03
A certification that blocks the door
A YouTube destination cannot auto-publish, and cannot publish at all, until someone has certified that what goes through it follows the YouTube Community Guidelines. Not certified means the job stops and says so, rather than uploading and hoping.
- 04
It will not post twice
Before anything is sent, the engine checks whether this video has already gone to this destination and skips it if it has. Which is the difference between a scheduler you trust with a channel and one you watch.
The fiftieth one without you.
Schedule an episode at a destination and a sweep every five minutes picks up whatever is due and sends it. Slots can repeat: weekly, daily, weekday mornings, or a fixed day of the week.
A long episode can also throw off its own shorts. Turn that on and when the render lands the engine transcribes it, finds the strongest moments, and drafts vertical cuts from them, as many as your plan allows.
- Slots you can hold
- Free keeps 3 scheduled slots, Creator 30, Studio and Portfolio as many as you want.
- Destinations you can hold
- Free connects 1 destination and posts to YouTube. Creator connects 5 and adds TikTok. Studio and Portfolio are unlimited and open all five networks.
The honest edges.
Cadence is a note to yourself
You can record that a channel is weekly, and the settings screen will hold it, but nothing acts on it. No episode is created on a timer. Something still has to start each video: you, or a call to the API. Scheduling automates the posting, not the making.
The face check is a face check
It scores human characters and nothing else. A pet, a creature or a mascot gets the prompt lock and no score, because a face embedder has no opinion about a fox. The budget is one regeneration by default, and past that the shot is kept and flagged rather than fixed, because the retry is your money.
Five networks, not every network
YouTube, TikTok, Instagram Reels, X and LinkedIn. There is no Twitch publishing, and our Substack integration forwards a newsletter rather than posting a video.
Some per-network options are not switches yet
The Instagram and LinkedIn destination rows show a few extra options marked as previews, and they do not save yet. The TikTok comment, duet and stitch controls are honoured when a post is sent but have no toggle on the settings screen so far.
The things
people ask.
- 01
If I change the channel look, do my old videos change?
No. The defaults are read when the work is done, so anything already generated keeps the look it was made with. What changes is everything you have not made yet. If you want an old episode in the new look, you regenerate that episode.
- 02
Can one video ignore the channel?
Yes, all the way down. Every one of the fourteen can be overridden on a single video, and the override wins. Leave a field alone on the video and the channel answers for it.
- 03
How many channels can I have?
There is no channel limit on any plan. What the plans meter is the work: minutes of video a month, how many characters you keep, how many destinations you connect and how many slots you can schedule at once.
- 04
Does auto-publish really post without me?
Yes. When a render finishes, every destination on that channel that is connected, enabled and set to auto-publish gets its own upload job. The exception is a YouTube destination that has not been certified against the Community Guidelines, which is blocked on purpose until someone certifies it.
- 05
What stops it spending all my money on a bad week?
The channel cost cap, which is checked before a stage starts rather than after. A stage that would take the video over its cap does not begin. You can set it per channel, override it per video, and your plan provides a fallback if you set neither.
- 06
Can two channels share the same character?
Yes. A character belongs to you, not to a channel, so the same person can lead one channel, appear as supporting cast in another, and be cast into a one-off video in a third. The reference sheet and the trained likeness travel with them.
- 07
Is my cast public anywhere?
No. Characters and cloned voices live in your account, behind login, and the pages that list them are marked so search engines never index them. There is no public directory of anyone's characters or voices, including ours.