ROLE · creative

Director

The person who decides what the audience sees and feels. Owns vision, casting, performance, final edit.

COINED
1910s
TAXONOMY
ROLES
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The director is the person who decides what the audience sees and feels. Full stop. Every other role on a set serves that decision-making.

Practically, that breaks down into vision (what is this film about?), casting (who plays whom?), performance (what is the actor doing?), and edit (which take, in which order?). On big productions, dozens of people serve each of those pillars. On a small one-person YouTube channel, the same person directs, shoots, performs, and edits. The job is the same shape at every scale.

Bad directors give orders. Good directors ask questions. The director's actual skill is reading the room - the actor, the DP, the editor - and asking the right question that gets each person to do their best work. Authority is the surface. Curiosity is the engine.

WHEN TO USE

Every video project benefits from one named director - even if it's the same person doing everything.

WHEN NOT TO USE

Never - but the title is sometimes shared (co-directors). Less is usually more.

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